Marketing Strategy & Account Management
Amrita has been with NGEN since March 2007 and made significant contribution to NGEN Media Services by initiating new accounts as well as growing those accounts. Amrita has 13+ years of experience in television production and corporate strategy. Amrita started her career as a reporter and producer for lifestyle and entertainment shows at NDTV, where she worked for 6 years. In 2004, she moved to the Corporate Strategy division at The Times of India Group, India's largest and most diversified media and publishing company. She worked in new advertising initiatives and corporate strategy across the Times Group's varied media businesses.
Amrita holds a Bachelors degree in Journalism from Lady Shri Ram College, and also completed an Executive Education program in Entertainment, Media & Technology from Indian School of Business, Hyderabad.